BEC中级情景口语精选篇2020

范文大全 1970-01-01 08:00 行业口语 1948 阅读

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商务英语中级情景口语:兼并

Dialogue1:

A:I heard a rumor this morning...It seems Trusten Tools is going out of nbusiness.Another competitor is going bankrupt.That could be good news for nus.

B:I think you must have heard wrong.The truth is we are going to be taken nover by Trusten.We are being bought out,and our company will be merging with our nlargest competitor.It's not good news at all...

A:What?We are merging with Trusten?I never thought that would happen.Will nwe be getting new owners?Will it affect our jobs?

B:Probably.The new owners will be coming to start alignment meetings nnextweek.One of the big question is what to call the new conglomerate ncompany.

A:Wow,with such a big change.We won't have the same name?

B:It's not only the name of our company that will change...I expect that nafter this acquisition,there'll be a ton of things up in the air.

Dialogue 2:

A:Did you hear the news?Two of our major supplliers,Murphy Music and nU-Tunes are merging!If they are conglomerated into one company into one ncompany,it would have some serious affects on our market strategy.

B:Are you sure?Who told you that?I highly doubt that they would take the nstep to merge into one company...They're supposed to be bitter enemies,the nstrictest of competitors.It must be a rumor.It can't be ture.

A:I read it myself on the financial page.They're really going to join ntogether.U-Tunes was bought out by Murphy's,they will take over the company as nof next month.

B:The competition must have been too stiff for U-Tunes.Otherwise why would nthey allow themselves to be taken over by their sworn enemy?

A:I guess they must have figured it would be easier to merge than to keep nup the cutthroat competition.If you can't beat'em,join'em.

商务英语中级情景口语:竞争

Dialogue 1

F: I Don't know how they do it, our competitors has undercut us by ten npercent on the price of our latest model, there is no way will be able to ncompete against that, we'll barely brake it even with the present prices,

F: These price works are desasters from our bottom line, if they are ntouching ten percent less than we are, we've got to find a way to lower our nprice while keeping our profit.

M: Profits are non-existence now, we can't beat their price, how did they nkeep their price so low?

F: We can try to lower our price of production then, we need a price that nwe can compete with, something comparable with the competition.

M: You really think we can make it, I don't have much base or ability lto nower our price again, we're no match of them, the competition will beat us hands ndown.

Dialogue 2

M: Have you seen the sales report for last quarter? Who do you think is our nbigest threat? From the numbers it seems the Bourest Ink is bigest competitor, nLerbung and Markfour are also major contenders in the market.

M: Lerbung is a new kid in the block, it's amazing they had a tremendos nsuccess so soon, with them on seen, the competition is cut through, here is ninformation about our competitors' recent market activities.

M: Thanks! this would be a big help and putting together to next quarter's nmarket strategies, with copetition in this instance, we'll have to step our nproduction even more, we need a price we can compete with.

F: We're in a very competative environment, it's single swimming this nmarket.

M: Better start swimming, we've got to find a way to outsmart the other nguys, I want a preliminarily srategic marketing plan on my desk by next tuesday, nthe competition never sleep, and neither should we.

商务英语中级情景口语:晋升

Dialogue 1

M1: John, I'd like to see you in my office for a minute.

M2: Yes sir, I' be there in just a moment.

M1: John, I have been watching you, I've been paying attention to you over nlast quarter and I'm impressed, you've done a tremendous job and tackling some ndifficult accounts, I just want to let you to know after this month's nperformance reviews, I'm recommending you for promotion.

M2: Got sir, thank you, sir! I had no idea there were any positions opening nup in our department.

M1: No, it's not going to be in our department, I'm recommending you for nenter to department of transfer, there's supervisory spot opening up in nfinancial, I'm turning your name in for it.

M2: Management, wow! I had no idea I can move so quickly for entrying level nto managerial staff.

M1: you earned it.

Dialogue 2

F: Don't you feel a little strange taking place of your old boss after he nwas demoted.

M: Yes, at first I feel very awkward after Bill was demoted and then nresigned, it was kind of like somebody died, I mean the atmosphere in the office nwas like funeral parlour or something, then I was afaid people will look at me nas a trader for feeling in his spot when the management asked me to.

F: Did they mutiny?

M: Thankful, no, I guess everyone understands the opportunity I had to step ninto our leadership role is so great for my career, I'm really moving up a nladder now that I'm considered the superviser, after a couple of weeks, it was nlike nothing happened, it is a really good chance for you to get more exposure I nwork, supervisor gets to take the credit of all the hired work of the people nunder them.

M: Yeah, and they also take the blame, that's what happened to my old nboss.

商务英语中级情景口语:发展市场

D1

A:What are our areas for growth?What sectors do you see the most potential nin?If we are going to pull our sales numbers up and develop the brand,we got to nwork across the board.

B:It's not just spreading out to new markets that we have to address. I nthink we'd better first pay attention to developing our brand in the markets we nalready have.We've reached the awareness level,but we haven't established ncustomer loyalty.people know who we are, but they still don't trust in our nbrand.

A:I don't see why we can't work on opening new markets and developing the nmarkets we've already penetrated at the same time.... Both aspects of developing nour customer base and developing our brand are important.

Dialogue 2

A:Which of the steps are you focusing on in brand growth? Awareness, nunder-standing, acceptance, or loyalty?

B:We're working on different steps in different areas.For example,our ncorbert line is thriving in American markets,we've already reached the loyalty nstage.In Asia,however,it's a different story.Most people haven't even heard of nCorbert,so we're working on awareness through a lot of product launches and nrelated activities.

A:What are you doing to increase understanding in the European sector?

B:Understanding comes from product differentiation.We get that through nproduct demonstrations, literature, experttes timonials, and the like.

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